Social Impact

Our Social Impact

The 20% Commitment

At Born for Greatness, we don’t just talk about community; we invest in social impact. We believe that greatness isn’t achieved until everyone has a seat at the table.

For every program, workshop, or coaching session you book, 20% of the income is channeled directly into Lifesong Kenya.

Lifesong Kenya is our non-profit partner dedicated to restorative justice and empowering vulnerable boys and young men, including those in juvenile centers and high-risk environments.

What your 20% supports:

Restorative Justice: Helping boys in the justice system find a path back to society.
Empowerment Programs: Providing life skills to young men who lack a traditional support system.
Community Mentorship: Taking our “Greatness Mindset” to areas where it is needed most but least affordable.

By choosing Born for Greatness, you aren’t just hiring a coach for your son or a trainer for your school—you are actively funding a movement that transforms the lives of marginalized young men across Kenya.

Why we do this

We believe that a boy’s future shouldn't be determined by his bank balance. Our sliding scale and our social impact through Lifesong Kenya ensures that when one boy rises, he pulls others up with him.

Invest in Your Son, Empower a Community.

When you choose Born for Greatness, you’re not just helping one young man—you’re helping many. 20% of all income is channeled to Lifesong Kenya, providing restorative justice and mentorship to vulnerable boys.