Born for Greatness
We help boys and young men to break free from stagnation, social stigma, trauma, find their purpose, and develop the roaring courage they need to lead and thrive at home, school, and beyond.
Boys and young men are starving just like everybody else to be seen as they see themselves, as good people. They want to not only survive but also have the opportunity to thrive.
— Niobe Way
Our Promise
Born for Greatness is committed to helping you to model gratitude, find fulfillment, gain clarity, develop roaring courage and lead by example. Our programs focus on maximizing your potential, spend time and money wisely, set boundaries and develop healthy relationships with yourself, your peers and with your family.
Here's our we help boys and young men
Clarity
Equipping young people to set smart goals that helps them to focus on what is important.
Confidence
Boosting your child’s confidence and enhancing their self-worth and self-esteem.
Roaring Courage
Enabling young people to get the roaring courage they need to live with purpose.
Healthy Relationships
Empowering young people to create healthy relationships at home and with their peers.

Our Happy Clients!
As a mother, it’s extremely hard to accept that your son is involved with social vices. I would get agitated and really question my capacity as a parent. But, James helped me get through this and even helped my son to overcome his struggles through coaching and constant guidance.
M.M.
When I signed up for coaching with James, I needed help with changing my character, behaviour and the way I looked at friendship. I had not met a man who was genuinely concerned about me and my progress as a young man. Thank you James for visiting my family at home and helping me to see my full potential!
Teddy
I was desperate and destitute after losing my job. Not knowing where to turn to for help, I posted my vulnerability online. It’s really hard to do because we all want to show the world, that we got it all together yet we are crumbling inside. James helped me find clarity and regain my confidence and my self-worth.